Dubbed The NBA Experience at Walt Disney World, it’s described as a destination where guests will be able to dine, view various NBA video productions and take part in interactive experiences, according to a news release. The addition also will come with a retail store.
New attractions and restaurants help boost the appeal of Orlando to tourists, in turn bringing more visitors to the region and fueling the local $60 billion tourism industry.
“We’re thrilled to work with the NBA to take our guests inside the world of professional basketball with an extraordinary entertainment experience. We’ve had a long and successful partnership with the NBA through ESPN, and we will continue to build on that foundation as we bring the Disney and NBA brands together for the first time in this exciting and innovative way,” said Bob A. Iger, chairman and CEO of The Walt Disney Co., in a prepared statement.
Many details have yet to be revealed, but this is the latest addition to the Disney Springs entertainment district, which already is buzzing with a portfolio of offerings including The Boathouse, Jock Lindsay’s Hangar Bar, Morimoto Asia and a Planet Hollywood redesign.